features of yahoo

Yahoo:

1. 360: The social network that never was. Lose it, integrate interesting features directly into the Yahoo profile system.
2. Answers: One of the few great new services to come out of Yahoo recently. Introduce more moderators and integrate some of the Yahoo Answers content into search.
3. Bix: This service rates videos in a “hot or not” format. Seems pretty useless, lose it.
4. Bookmarks: Why have multiple services performing the same task? Lose it and shift users to del.icio.us.
5. Buzz: Another of the great products to come down the pipe recently. Keep growing this, include buzzed content in search results.
6. del.icio.us: Have you forgot about this one? It’s the best book marketing service around and you’ve barely taken it for a spin since you bought it. Release the redesign already, expand usage of del.icio.us content into search results.
7. DSL/Dialup: Why do you still continue to offer this service? I think by now, most consumers look to their local cable providers before thinking of Yahoo for their net connection. Lose it.
8. Flickr: Hard to complain about anything here, continue to push visitors to the service when possible.
9. Geocities: Geocities is some what of joke throughout the collective conscience of Internet users. I’m sorry, you didn’t know? Well it is, lose it.
10. Green: Continue to grow vertical properties like this. Reach out to other websites (even search engines) for syndication.
11. Jumpcut: You have yet another video/photo service? I’ve never even heard of this one. It does offer some interesting remix features. Yank these out for use on Flickr video, toss out the rest.
12. Mobile: Keep pushing mobile, you have tons of great services here many don’t know about. Lean heavy towards the iPhone.
13. omg!: Celebrity gossip, others do this much better than you. Toss this crap out and better syndicate this type of vertical content. Look at sites like WeSmirch for inspiration.
14. Search: The main piece, the historic yet falling search box. I don’t think there is any easy fix here. Google does advertising much better than you so let them. If they want to show search results here, I would also say let them. Look at what you do well and do a better job of integrating this content into search.
15. Search Marketing: Not really sure why you offer this or even label it as such. I’ve dealt with your “Search Marketing” division. It seems when you sign up for some credit cards or open a business license you get a call from them. They are annoying, pushy salesmen spewing BS. Fire the telemarketers first and shut the rest down.
16. Upcoming: Another good acquisition that doesn’t seem to get much love. I’m not sure what can be improved here or than integration with Flickr and search.
17. Video: Your third of fourth video service, is this one profitable? If not cut it lose and focus your users to Flickr video.
18. Web Hosting: Another service that seems odd for such a company.